The Visionary Behind Omni Impact Marketing
Julie Murphy is a strategic marketing leader with more than 20 years of experience helping B2B organizations build brands, generate demand, and turn marketing into measurable business impact.
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As the founder of Omni Impact Marketing, Julie brings deep expertise in go-to-market strategy, demand generation, account-based marketing, marketing automation, messaging, integrated campaign execution and B2B marketing consulting.
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She has led global marketing initiatives for enterprise organizations including Deloitte, Cisco, and Eaton, partnering closely with executive leaders, sales teams, and cross-functional stakeholders to create programs that drive visibility, engagement, and growth.
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Julie is known for bringing clarity to complex marketing challenges. She combines strategic thinking with practical execution, helping organizations identify the right audience, sharpen their message, improve campaign performance, and build marketing programs that are focused, measurable, and built for growth.
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Talk to Julie about marketing strategy, running marathons, Carolina Hurricanes hockey, or your favorite martech tool.
Our Strategic Philosophy
Strategic Leadership
We provide fractional leadership that bridges the gap between technical complexity and market demand, ensuring your marketing strategy is both visionary and executable.
Targeted Demand
Our ABM approach focuses on precision targeting, aligning your messaging with specific organizational goals to generate high-intent pipeline and measurable growth.
Operational Excellence
We optimize marketing automation and operations to scale performance efficiently, ensuring every resource is leveraged for maximum impact and ROI.
PROFESSIONAL EXPERIENCE
Global Campaign Marketing Manager
Lead global go-to-market strategy and campaigns for Customer Intelligence solutions and working closely with the Global Campaign Center, collaborating with retail and banking teams to bring industry-specific initiatives to market. Design and activate marketing activities to accelerate revenue and build new audiences.. Global lead for all global campaigns and product launches.
December 2023-Present
Senior Marketing Manager
Developing and executing ABM at scale programs and providing marketing support for industry-based sales teams, including Health Care and Life Sciences. Through close collaboration with key stakeholders, designing, building and delivering field marketing campaigns to drive pipeline and MQLs while sharing measurable results. Operating as a liaison for sales teams to understand their business needs and translating those needs into showcase campaigns focusing on the customer at the center of each journey stage.
November 2021 - December 2023
Leader, CX Product Manager
Responsible for driving the strategy and execution of the Renewals and Growth Architecture and digital notifications and journeys. Leading the team responsible for designing and building the digital channels across the Cisco portfolio, engaging cross-functionally with other key stakeholders. Developing best-in-class martech programs that deliver personalized content to continuously drive adoption and success for Cisco customers.
June 2021 - November 2021
Senior Marketing Manager for CXO Programs
Marketing leader in U.S. C-Suite client programs with demonstrated technical digital marketing knowledge, branding skills, and decision making in a rapidly evolving business. Drives strong market interest and client preference for Deloitte consultancy and advisory services through Deloitte's CMO, CFO, and Chief Executive Programs. Delivers proven results through strategic messaging and utilizes best-in-class digital marketing offerings and analytic tools.
November 2021 - June 2021
Marketing Communications Manager
Innovative and creative marketing communications manager supporting the lead generation team with the execution of nurture programs and campaigns. Developed and implemented group-wide and division-specific strategic communications plans and content while increasing employee engagement and supporting business objectives. Collaborated closely with senior leadership and key functional and divisional stakeholders. Responsible for creating content to drive top-of-the-funnel contacts for lead nurture programs. Led large account-based marketing efforts for key accounts.
July 2014 - October 2021
This is a snapshot of Julie’s professional experience and highlights select roles, accomplishments, and areas of expertise most relevant to Omni Impact Marketing’s client work. Omni Impact Marketing is an independent consulting business and is not affiliated with, endorsed by, or sponsored by any current or former employer of its founder.